Dually modified wood manufacturer Kebony today announced the appointment of Mark Aromi as Western Regional Sales Manager, according to Kebony North America Director Andy Hehl.

A proven market-developing sales leader with more than 15 years of successful experience in two-step distribution, retail marketing strategy, integrating innovative products from inception, brand management, OEM and regional brand launches, he’ll lead sales for Kebony throughout Washington, Oregon, Idaho, California, Arizona, Nevada, New Mexico, Alaska, and Hawaii.

“For the better part of two decades Mark has been widely known and respected throughout the building products industry,” Hehl said. “Bringing him onboard will be essential to our continued growth throughout the West.”

Prior to joining Kebony’s North American organization, Aromi spent a long stint at National Nail, where he held the position of CAMO Brand Leader-Western US and was responsible for the development of the CAMO brand in 14 states in the western US. Previous to that he was National Nail’s West Coast Regional Sales Manager/Market Development Leader for 13 years. He’d also held the position of Midwest & Canadian Sales Manager for Tiger Claw Inc.

Aromi is based in St. George, UT.

About Kebony

Headquartered in Norway, Kebony is one of the world’s most exciting technology companies, producing the most sustainable and long-lasting alternative to hardwood globally while helping the world reduce its CO2 emissions.

The Kebony® technology permanently transforms sustainable softwoods, such as pine, into dually modified wood – with features that are comparable, and in some cases superior, to those of precious tropical hardwoods. The company’s patent-protected production processes yield products that deliver major improvements in durability and dimensional stability, and at the same time remaining naturally beautiful.

Used predominantly for cladding and decking, Kebony dually modified wood products are specified for a multitude of outdoor applications and design projects in more than 100 countries around the world, as the need for sustainable alternatives in construction intensifies and sustainable wood becomes the new normal.

In October 2021, Kebony announced the completion of a EUR 30m investment round led by Jolt Capital and Lightrock. The company’s recent investment will support Kebony’s “growth strategy and will leverage the significant operational scalability to continue the profitable growth journey.’’

Featured Image Courtesy: Kebony