IWR North America, renowned for its expertise in building enclosures, proudly welcomes Jessie Haupt as Director of Marketing. With a proven track record in strategic marketing and brand development, Jessie is set to elevate IWR’s industry presence and drive impactful campaigns.
In her new position, Jessie will lead IWR’s marketing initiatives with an emphasis on enhancing the company’s brand awareness, fostering stakeholder engagement, and supporting the growth of IWR’s market share in the building enclosure industry. She will be instrumental in aligning IWR’s marketing efforts with the company’s strategic priorities, ensuring IWR continues to be widely recognized as a world-class building enclosure partner.
“Jessie’s extensive marketing experience and proven aptitude for driving organizational success make her a perfect fit for our team,” said Todd Staley, CEO of IWR North America. “Her leadership will be instrumental in advancing our brand and achieving our strategic goals.”
With over a decade of experience in marketing, Jessie has held prominent roles across multiple sectors, including more than six years at Bayer. During her tenure, Jessie served as the Marketing and Communications Lead for US Commercial Digital Innovation, where she spearheaded transformation efforts within the Crop Science division. Additionally, she played a pivotal marketing role for Bayer subsidiary Roundup Lawn & Garden, where her strategic leadership contributed to the brand being recognized among the “Fastest Growing Brands of 2020.” Jessie’s initiatives across these roles increased customer engagement, spurred revenue growth, and solidified her reputation as an exemplary marketing professional.
Jessie holds an MBA from Webster University and a Bachelor of Science in Speech Communication from Southern Illinois University Carbondale.
“We are confident that Jessie will bring a fresh perspective and innovative ideas that will propel IWR to new heights,” added Staley.
About IWR North America
Headquartered in St. Louis, Mo., IWR North America is one of the longest-standing contractors in the nation, specializing in building enclosures since 1895. Today, IWR serves its clients and communities from multiple locations. Through a strong focus on building façades, IWR has become an industry leader in high-performing glazing, cladding, and screening systems. With design, fabrication, and installation capabilities, IWR delivers value-added solutions as a single-source building enclosure partner. For more information, please visit www.iwr-na.com or call 314-633-4958.
Feature Image Courtesy of: IWR North America
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