Adaptive, Immersive, Unforgettable: The Future of Retail Design IS NOW
Schweitzer, with the support of its sister agency Interstore, spearheaded the development and execution of the new store’s design concept, aiming to boost sales performance through a strategic use of materials and space configuration, all while preserving the existing architectural identity. Specifically, Schweitzer retained original structural elements, such as the brick walls and wooden details, which give the space an authentic and welcoming character, while enhancing its aesthetic appeal. The color palette was carefully selected to reflect the Retailer’s corporate colors, green and white, with custom-designed wall graphics that create an immersive and engaging atmosphere.
The project also included the installation of custom-made display cases and counters by Schweitzer, developed in close collaboration with Whole Foods Market and manufactured in Italy. These cutting-edge solutions ensure maximum efficiency, modularity, and easy space management, thanks to standalone units that are simple to connect. Lastly, in line with sustainability and energy optimization goals, 90% of the refrigerated units are compatible with the Waterloop system, helping to reduce the environmental impact across all refrigerated foods departments in the Daily Shop.
FROM ITALY WITH LOVE: IMOON AND SCHWEITZER AMONG THE STARS OF NGA SHOW
Imoon and Schweitzer will showcase their expertise at the stand hosted by the Italy-America Chamber of Commerce, at the upcoming edition of the NGA Show, the premier event for the U.S. grocery sector, scheduled from February 23 to 25, 2025. Specifically, Schweitzer will design the entire space dedicated to Italian innovation, featuring an advanced refrigerated display counter, while Imoon will take care of the lighting, and will recreate the unique atmosphere of the Whole Foods Market Daily Shop. The booth will offer a fully immersive experience, blending design and technology to highlight the emotional power of modern retail environments.
