How Whole Foods, Trader Joe’s became more than just supermarkets

Retailers Whole Foods Market and Trader Joe’s attract similar groups of customers who see the stores not just as supermarkets, but as destinations, according to two Packaged Facts reports. The two chains are rather different, however, as Whole Foods offers a large selection of high-quality, organic products, while Trader Joe’s is better known for its smaller selections of unique, fresh products. Read The Shelby Report online story here