Ever since the event industry has emerged, the most challenging factor for the hosts has been to gain enough attraction from the customers and to make the event more interesting.
Suppose you have planned to launch a new product at the upcoming event, how would you engage the audience in the event and keep their attention intact?

There are multiple ways we think about but eventually, start crossing them off the list one by one. Isn’t it?

Well, we have the perfect method which can not only engage the audience in the event but also increase the sales of your brand.

You can efficiently and effectively do so by displaying a Social Wall to give your event the much-required attention and engagement.
To solve the problem of audience engagement, Social walls have emerged as the perfect solution. This blog explains the in-depth details about social walls and how to incorporate them into your events.

What is the Social Wall?

To simply put it across, a Social wall is a mix of User-Generated Content picked up from various social media platforms and put together in a unified presentation mainly used for marketing.
A social wall, also known as a Social Media display can be of great help to your brand especially while event promotions.

Why is Social Media Wall Perfect For Events?

Social Media is a platform where customers interact with each other on a daily basis. Marketers make use of social media as a medium to engage with users and promote their brands. With over 3.5 billion active users every day who on average spend about 3 hours on these platforms daily, social media has eventually become a breeding ground for marketers to promote the brand value and gain more trust of customers.

By leveraging hotspot rental businesses can ensure that their marketing campaigns reach a wider audience with reliable internet connectivity. This not only enhances user experience but also encourages more active participation and sharing, ultimately boosting brand visibility and customer loyalty.

Steps To Increase Engagement Using Social Walls

Since you have understood the importance and meaning of social walls, let us dwell further on and find out how exactly you can incorporate these magical walls into your business events and grow your conversions and sales.

Keep reading on to understand more about the relevance of a Social Wall during a Corporate event

●     More Conversations & Interactions

A social wall can be of great help to enhance the quality of your guest sessions and your overall audience engagement. There are a few events where speakers are invited and require intense audience attention. In a few cases, the audience feels hesitant, shy, and unaware of what the conversation is all about.

With the help of a social wall, the audience can put in their insights from anywhere in the event without having the need to come into the limelight and speak.

●     Show the Best Social Content

Social Walls can be utilized to display really interesting and exciting social media content such as fun and creative videos and stunning images, be it the branded content or User Generated Content.

This content will further help in attracting the audience to the social wall and they might be interested in exploring the event more attentively and closely.

●     Create a Buzz with entertainment and games

Unlike the events that used to take place a few years ago, these days the events demand some entertainment factor for the audience to stay till the end. To increase engagement and seek the attention of the audience, you can conduct a surprise quiz, an instant selfie contest, treasure hunt, etc to make your audience keen and inquisitive about the event and your brand.

●     Increase Engagement With Event Hashtag

Who doesn’t like to be featured on Social Media?

Encourage your audience to participate in the event by posting content on their social media using that hashtag.

Using this hashtag campaign, the users can post their ideas, feedback, reviews, or overall experience in the event and those posts can be displayed on social media walls to show real-time feed.

●     A solid Social Proof with User’s Valuable Content

UGC (User Generated Content) is the most trustworthy, reliable, and authentic form of content among the audiences. People trust UGC much more than the brand’s created content. Many researchers suggest that more than 88% of buyers check out reviews before making a purchase from the brand.

By displaying positive User Generated Content like reviews, images, videos, etc., you can entice your audience to go ahead and make purchases from the brand.
One customer will always trust another customer and by displaying their content on the social wall during your event, you will surely increase the audience’s engagement and overall interest in your brand and product.

Wrapping It Up

We are sure that by now you must be well aware of the significance of displaying a social wall in your events.

Event engagement is certainly a defining element to decide the success or failure of an event. It becomes essential to put your best foot forward to increase your engagement with your audience to increase your clientele and brand value.

For displaying and collecting relevant content, you need to choose a good platform. Taggbox is the best UGC platform that can help you create a brilliant social wall keeping in mind your theme and requirements.