When you’re running a contracting business—whether it’s roofing, landscaping, renovations, or general handyman stuff—you already know the work part isn’t the problem. Keeping the jobs coming in is the tricky part.
You land one project, and then it’s radio silence for a couple of weeks. That doesn’t sound great. Sure, you want to be the first name that pops into people’s heads when they think of a contractor. But how do you make it happen?
Good news—there are several strategies that can consistently bring in local clients. So, if you’re tired of feast-or-famine client flow, dive in to know how you can get local gigs rolling in.
#1 Establish Authority Through YouTube
You don’t have to be the next MrBeast. But if you’re not putting out some kind of video content, you’re missing a huge opportunity.
YouTube is a global video platform that can help your business connect with a substantial base of prospective customers. When people watch your videos, they start to trust you and your abilities.
Business.com points out that meaningful video content can attract and engage your target audience, which can strengthen your marketing efforts. This can even cut down on how much you have to spend on advertising later.
Make videos that show your past projects. Before-and-after shots are always a hit. Walk viewers through the process. Explain any challenges you face and how you overcome them. Time-lapse videos of your projects are also really engaging.
To make YouTube work for you, aim to post videos regularly. Create a schedule so your audience knows when to expect new content. When you’re creating your videos, think about using keywords that local people might search for. Mention your service area in your titles and descriptions.
#2 Harness the Power of Google Ads
Word of mouth is great. But it won’t keep your schedule full forever.
If you want steady growth, Google Ads is where it’s at. Yes, even in the era of Generative AI, Google is the top destination for search ad spending.
When someone searches “contractor near me” or “bathroom remodel [your city],” they are not browsing. They are ready to hire. That’s when your ad needs to pop up.
Do solid keyword research. Keep your ad copy clear and your targeting tight. Use strong calls to action like “Get a Free Estimate” and make use of ad extensions.
You can explore Google Local Services Ads (LSAs). These ads sit right at the top of search results, and you only pay if someone actually contacts you.
Funky Moose Digital explains that Google Ads strategically positions your business to connect with potential customers at the very moment they need your services. This makes them incredibly effective for generating leads and boosting your bottom line.
Not sure where to begin? Either follow a guide for Google Ads for contractors or reach out to a marketing pro who gets the trades.
#3 Connect with Those in the Vicinity of Ongoing Projects
Don’t overlook the opportunities right in your current project locations.
Every time you’re working on a project, you’re basically marketing to the entire neighborhood without even trying. Make the most of that.
Put a yard sign out front with your business name, phone number, and a quick line about what you’re doing. Business Quick Magazine states that they are attention-grabbing and can help increase brand awareness.
People are curious. They are going to drive by, notice, and remember. This introduces you to potential clients who are already in the area. They can see your work in progress, which builds trust in your quality.
You can also distribute door hangers to nearby homes, highlighting your services and contact information.
Take a moment to introduce yourself to neighbors directly. Use “Pardon Our Dust” notices to inform neighbors about any potential disruptions and provide your contact information for any concerns.
Offer a neighborhood discount. Since you’re already in the area, it makes sense to drum up more business nearby.
#4 Actively Participate in Community Events
Showing up to a local community event or Chamber of Commerce mixer isn’t everyone’s idea of a good time. But community visibility matters, especially in smaller towns or tight-knit cities.
You’ll build trust and strengthen your company’s reputation if you become that contractor guy who people see at the farmers’ market or the school fundraiser.
These events provide networking opportunities. According to The Builders Association, networking can help you connect with potential clients and improve credibility and reputation.
So, whether it’s a local fair, a school fundraiser, or a neighborhood block party, get involved. Sponsor a little league team. Hand out branded water bottles. Set up a table at a community yard sale and just talk to folks.
You don’t need to be pitchy. Just wear your logo shirt, have a sign, and maybe a photo book of past projects.
Keep in mind that this stuff compounds over time. One event might not blow your phone up, but showing up consistently builds trust. That’s what turns one-off jobs into word-of-mouth referrals and long-term relationships.
Play the Long Game
The truth is that securing local work consistently isn’t about luck or magic. You just need to do excellent work and stay visible where your ideal clients hang out. So, do those four things consistently, and you’ll stop worrying about finding clients because they will start finding you.
