If you run a real estate business, you must already have an idea of what SEO means. Search Engine Optimization is an organic way to build your presence on the internet.

In simple terms, when people google your business, you should be on top of the results they see organically. Ranking high on SEO takes time, but it is a helpful investment for a long-term business plan.

Getting into local SEO is much easier and more efficient. However, how to get started? Let’s get into the details without any further ado!

The Significance of Local SEO for Real Estate

Before learning how to enhance your local SEO game, let’s first understand the difference.

Local SEO is a branch of SEO that prioritizes optimizing a website to appear in local search results.

It is extremely helpful for small businesses. Real estate professionals can enhance their online presence so that potential clients can easily find them when looking for properties in your geographic area.

Local SEO improves your website traffic while driving quality leads. Hence, the responses you’ll receive will mostly be from high-potential clients.

Keyword Research and Optimization

When you want to try a new cafe in your neighbourhood, how do you find one?

You’ll enter relevant words like “new cafes near me” or “trending cafes in the neighbourhood”.

The same concept applies to clients searching for properties or real estate businesses in your neighbourhood.

And, to appear on their results page organically, you first need to think from their perspective.

What exact keywords would they use to search for real estate properties? What are other relevant keywords that are substituted?

You then go ahead and create those list of keywords and incorporate them into your website’s content.

The keywords should include your website’s pages, property listings, blog posts, and meta descriptions. However, do not overuse those keywords because your website might get flagged by search engines.

Focus on creating high-quality, informative content that naturally integrates your chosen keywords.

Google My Business Optimization

Google My Business is a free tool to manage how your business appears on Google Search and Maps. Hence, it is crucial for your business to set up a profile with the latest information including your business name, phone number, website URL, address and business hours.

Keep the information up-to-date by posting new listings, images and posts. Request your happy customers to leave a positive review on your profile. Reviews have a great impact on your profile and credibility too.

Local Content Creation

Content created for local audiences’ needs is the best place to start your local SEO journey. Writing blog posts, articles, guides, and insights related to the real estate market in the neighbourhood will enhance your local SEO game.

Let people know that you’re the expert real estate professional in the neighbourhood by providing exclusive information about the local community. Highlight all the attractions like schools, amenities, stores, malls, etc. to establish your image as an authority with high credibility.

Mobile-Friendly Website Design

These days, people use their smartphones for most searches and other online tasks like responding to emails. Therefore, making your website mobile-friendly should be at the top of your list.

Search engines favour mobile-friendly websites in their search results. So, make sure the website loads quickly and is responsive on both desktop and mobile devices.

Email marketing

Many professionals communicate virtually through email marketing. With over 4.37 billion email users, you can easily incorporate email marketing as your marketing strategy. It is cost-effective and highly efficient with an ROI (return on investment) of $44 for every dollar spent.

But how to find the right email address? GetEmail.io is the answer! It is an AI-powered email search tool to help you with email address needs. Search individual’s contact or in bulk, its chrome extension enables you to find email addresses on platforms like Salesforce, Gmail and LinkedIn.

NAP Information

NAP stands for Name, Address, and Phone Number. When you mention these pieces of information through all the platforms, ensure consistent information is shared throughout them all.

Whether it is your website, social media profiles or Google My Business profile, all should have similar information to avoid confusion to the customers and search engines.

Conclusion

Real estate is a competitive landscape, and implementing local SEO can be a pivotal moment for the business.

As the world shifts to the virtual world, adapting to these changes quickly will gain an advantage compared to your competitors.