As a business owner, you have a responsibility and the opportunity to give back to your community aside from making money. People on social media call out to companies to demand corporate social responsibility (CSR) as social consciousness increases.

More and more companies are now volunteering or partnering with a non-profit organization—whether to help reduce environmental impact, eradicate poverty, or raise mental health awareness. In Australia, a plumbing company, Dan’s Plumbing, is working with and for organizations like R U OK, a mental health support group. Check the URL here to know more.

Some businesses may need to fully understand the reasons for partnering with a non-profit organization. Others may need to be more confident with the work required. However, creating a partnership will benefit your construction business. 

This article shares the excellent benefits of working with a non-profit for your construction business. 

• Improves Brand Recognition And Reputation

When you put your construction business name alongside a non-profit organization with a worthy public cause, you build a positive reputation for your company. Generally, businesses that demonstrate CSR gain praise and exposure for their involvement in a social project. 

Meanwhile, if your construction company struggles to gain press interest and online popularity, working with a non-profit organization can help make your brand more visible. It helps create positive brand awareness, allowing your construction company to get noticed and improving overall brand affinity. 

Partnering with a non-profit also helps build a reputation for integrity and accountability. Consumers love it when businesses show they have generous and good-willed people at the helm. 

On the other hand, be cautious about the reason for partnering with a non-profit. If it’s out of line with your mission, values, or passion, people will question your motive, even if it creates positive results. 

• Boost Audience Reach And Client Loyalty

Companies are slowly gaining awareness of their environmental and social impact. And they expect the businesses they hire or partner with to do the same. The growing interest in CSR causes clients to move together to support organizations that positively impact their community. 

As such, if your construction business partners with a non-profit organization and volunteers for their cause, you’ll garner the public’s support. Statistics reveal that up to 50% of clients are willing to pay more for services from a socially responsible business. 

By supporting a non-profit organization, you can make your construction business a purpose-driven company for positive community change. You can connect with more clients and influence them to become more socially responsible. They can share your hard work with their social circle, giving you a broader reach and more potential leads for your construction business. 

Image Source

• Increase Employee Motivation And Morale

Aside from clients, employees are becoming increasingly vocal about their desire to do good for their community. And some expect their company to do the same. Partnering with a non-profit organization allows the perfect opportunity for your workers to feel closer to your business. It can also inspire them to get involved in their community outside their daily work routine. 

Statistics show that almost 90% of millennials said their job could be more fulfilling if they get more opportunities to impact their community positively. Several studies revealed that companies could improve their team engagement, motivation, and productivity by showing genuine social awareness and participating in community initiatives. 

Meanwhile, working with a non-profit also helps attract young applicants keen on making a difference in the world instead of working only for a paycheck. 

• Broaden Your Professional Network

Construction businesses need a good network of suppliers, vendors, investors, and partners to survive in an increasingly competitive business world. Some firms need solid connections to get or streamline projects, especially if you’re a construction startup.

Non-profit organizations are very well connected since they often work with wealthy and powerful donors to support their goals. Hence, partnering with one allows you to meet and build relationships with companies and big names in your industry. If you’re lucky, you can pique the interest of potential investors who can help expand and grow your construction business. 

Takeaway

Partnering with a non-profit organization allows you to make a powerful impact on the world around you while helping your construction business build a positive brand reputation. Although it may seem intimidating, its marketing and branding potential far outweighs any worries about the amount of work you must exert. 

So, what are you waiting for? Find a non-profit organization that reflects the values of your construction business and start reaping its benefits while serving the greater good. 

*Featured Image Source