The design team at Brintons, a leading pioneer and manufacturer of woven axminster carpet, is translating real artwork, paint strokes and vibrant expression to produce broadloom flooring designs. Their creations are at the forefront of a design trend that creates authentic hospitality interiors: dirty hands. 
“In a world where we are overindulged with color, pattern, and generally repetitive imagery, people are seeking designs that reflect humble hand-crafted beginnings. Dirty Hands is a trend rooted in this search for authenticity in design – from an artist’s hand,” said Brintons Americas Design Director Nadia Burton. “The contemporary traveler expects hospitality interiors to be unique, have their own identity, and relay a credible message.”
Brintons’ recent collaboration with artist and designer, Stacy Garcia, features a melee of experimental art techniques. The collection, Altered Gravity, effortlessly intersects contemporary expressionism with graphic art. To illustrate, Brintons and Stacy Garcia describe a Venn diagram with multiple areas of creative influence: abstract expressionism colliding with contemporary graphic design and digital textures melt between layers of experimental collage techniques. Altered Gravity emerges from the realm where these circles overlap.
“Altered Gravity explores the boundaries of experimental design techniques and mediums. We’re revisiting the basics of fine art and melding it with new technologies,” said Stacy Garcia. “Like my design aesthetic, the art process is ever-evolving. We’re constantly adapting, rearranging, adding and subtracting – creating layers that form into something beautiful,” Garcia added.
To remain inspired, Brintons’ Global Design Team conducts creative  experiential workshops in the spirit of the Dirty Hands trend movement. The team uses an assortment of random materials and basic artists’ pigments to create unusual and authentic textures for Brintons’ carpet designs. Following the notion of serendipity, defined as the act of unexpectedly finding something valuable or delightful, the team carves out time to disconnect from screens and experiment – with various mediums and surfaces – to create new work.
“There are infinite opportunities for our design enthusiasts to explore during the Serendipity workshops. This program allows employees to de-stress, create innovative textures and produce amazing designs,” said Manasi Ganu, Brintons Enquiry Design Manager.
The workshop, dubbed Serendipity 2, provided an array of happy hand-made accidents. Designers used watercolor, acrylic and oil paints, and dry pastels with cello tape, tissue paper, various adhesives, corrugated sheets, ripped pieces of netting, straw, hole punched paper, pins, bubble wrap, and other random typically mundane substrates to explore possible surface qualities and color combinations.
“These workshop explorations have the potential to appear in future product launches,” said Burton. “The key is taking these textures and amplifying the scale so they can work appropriately in open hospitality spaces. As scale continues to increase, we will see this trend take form in colorful, soothing watercolor textures, void of hard edges and perfected with intensive pixel manipulation to maintain the authentic soft-blur effect.”
The combination of Brintons’ partnership with Stacy Garcia, in addition to the workshop series, is setting the stage for the future of carpet design – with an end goal to fulfill the desire for authentic hospitality interiors.
For more information about Brintons custom designs, visit www.Brintons.net.
About Brintons
Brintons Carpets is a market-leading supplier of woven carpets to the worldwide hospitality, marine, gaming, leisure, private and public sectors. Committed to the concept of thinking globally and acting locally, Brintons has design studios, offices and agents in all of the major markets around the world.
Brintons Carpets product portfolio includes premium woven axminster and wilton broadloom carpets, tiles and hand-tufted rugs. The company operates wholly owned ISO 14001-accredited facilities in India, Portugal and the United Kingdom. The company also operates a factory in Poland. www.brintons.net.