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Hoka opens 2 sneaker stores to get closer to runners

Running shoe brand Hoka will open its first two branded retail stores today, one in New York City’s Flatiron neighborhood and the other in West Hollywood, California. The goal of the stores is to give customers a chance to experience the shoes before buying. The stores will feature lockers so shoppers can stow their stuff and take Hoka sneakers out for a run. CNBC

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