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After a compressed five-month schedule, Hoar Construction completed Transformation – The Talladega Superspeedway Infield Project in time for the track’s 50th Anniversary and NASCAR Playoff doubleheader weekend, Oct. 11-13, 2019.

The $50 million revamp consists of a major infield makeover including a more than 140,000 square foot social and engagement area – the fan-friendly Talladega Garage Experience.  At the project’s centerpiece in the Garage Experience is the 35,000-square-feet BIG BILL’s Open Air Club, featuring an 80-foot long stainless steel bar, along with a variety of seating areas, a host of food vendors that feature a value-priced menu (nothing over $4), with a polished concrete floor and a 41-foot diagonal video screen.

 BIG BILL’s is lined on both sides by two garages that house the top 22 drivers (11 in each) in NASCAR’s premier series. Fans who purchased a Garage Experience admission received “up-close” access, just feet away from where the race cars were being prepped by the race teams.

 The Talladega Garage Experience also includes a new victory lane area for fans to celebrate with race winners, along with two other garages to house the rest of the 40-car field, inspection stations, three additional concession stands as well as garage offices. In addition, the Transformation Project consisted of: more than 200 RV spaces along the inside of the Alabama Gang Superstretch, complete with water and power hookups in a gated community; the Finish Line Premium RV area – a gated community with full hookups; a race operations building; and a two-lane, oversize vehicle tunnel to allow 24-hour entry and exit from the infield.

“The new infield is allowing fans to be immersed into the sport like never before,” said Grant Lynch, Chairman of Talladega Superspeedway. “Hoar, and all the companies working with them, did a great job getting us ready to go for race week.”

Hoar started demolishing five older buildings following the checkered flag of the Geico 500 on April 28, 2019. The work included remodeling three structures, including the media center, and construction of nine new buildings, all completed in September. Most of the buildings were pre-engineered metal buildings and were in fabrication before the project even broke ground. Mechanical and electrical equipment also was specified and in production prior to groundbreaking.

We had to hit the ground running from day one,” said Gary Merriman, project superintendent.. “There was no time for delays, because the date of the race couldn’t change.

When our crews arrived in the infield, the building materials were waiting for us. We had a short amount of time to put a lot of construction in place. Because we planned every detail ahead of time, we were done and ready for the fans.”


Hoar Construction, established in 1940, has offices in Birmingham, Houston, Austin, Orlando, Nashville, Atlanta, and Washington, D.C. The firm provides professional services in general construction, construction management, design/build, and program management, serving clients in government, healthcare, retail, commercial, multifamily, and industrial markets.  Hoar currently has projects in 12 states. For more information about Hoar Construction, please visit or visit us on FacebookTwitterLinkedInYouTube, and Google+.




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