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H&M readies for launch of new Arket brand

Fast-fashion retailer H&M will add the new concept Arket to its brand portfolio, with the first Arket store slated to open in London by the fall, the company said. The Arket brand will offer essentials for women, men and kids, in addition to home products, with a focus on timelessness and quality and at a higher price point than traditional H&M stores.
The Business of Fashion story here

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