davidc@ccr-mag.com
December 17, 2020
GSP, a leading provider of retail services and solutions, has partnered with Kwik Trip to create new exterior branding elements for the convenience retailer’s recently acquired Stop-N-Go stores.
“GSP understands what strong brands are made of and how to design modern and timeless graphics and branding elements,” said Steven Cohen, GSP’s vice president of design services. “When Kwik Trip approached us looking for a new, updated, modernized look for its Stop-N-Go stores, we created the logo and graphics package that could be applied to the store’s canopies and exteriors,” explained Steven.
“We wanted to ensure that the new Stop-N-Go brand was contemporary, exciting and memorable,” said Kwik Trip Director of Marketing and Advertising Mark Meisner. “GSP knows how to evolve brands through all levels of the customer experience – we’re thrilled with the end results,” added Mark.
The new Stop-N-Go logo and color palette will affect 21 stores in southern Wisconsin and northern Illinois.
About GSP
Founded in 1978, GSP provides industry leading retail solutions that drive traffic, reduce costs and enhance customer experience. GSP delivers 100% stores-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports visual merchandising, photography and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. For more information, visit gspretail.com.
