Certified as a minority-owned business by the National Supplier Diversity Council, Greenup Industries has been committed to expanding and diversifying its employee base since its founding in 2012. Now in its tenth year, the Louisiana-based company is proud of its track record, with 64 percent of its non-seasonal employees identifying as Black or African American and many of those in leadership roles. Furthermore, CEO Rodney Greenup, a strong proponent of women working in construction, is always seeking to grow the number of women in his firm. “At Greenup, we believe in hiring more women as they enhance our diversity and contribute fresh perspectives,” he said. Presently, women compromise 26 percent of Greenup’s employees.
With operations in Louisiana, Texas, Mississippi, and Alabama, Greenup Industries continues its expansion throughout the Southeastern Region of the United States. When asked what contributed to his company’s success, Greenup said there were two factors, “the diversity of our workforce and our innovative project management software, Greenup Tracker.”
According to construction industry research, the most common ethnicity of construction workers is White (58.7 percent), followed by Hispanic or Latino (24.5 percent) and Black or African American (10.7 percent). Women only comprise 6.2 percent of construction workers, while men comprise 93.8 percent. Through intentional actions, Greenup Industries’ goal was to help create a unified construction industry that attracts and retains the best talent. “We want our company to increase diversity at all levels, and by doing so, improve the work environment for women and minorities. We believe a diversified construction industry will help employers build the workforces they need to sustain future growth.”
As the company continued to expand, Greenup Tracker was designed to help its clients and vendors connect with other minority-owned businesses. The Greenup Tracker allows project managers to take their work efficiency to the next level. With the platform, contractors can easily access qualified vendors and manage everything from onboarding to invoicing, tracking project timelines, and more. And vendors can register their companies to perform work in dozens of client sites across the country.
To learn more about Rodney Greenup and his company’s efforts in diversification, visit https://www.greenupind.com.