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General Shale Launches New Commercial Brochure

General Shale Launches New Commercial Brochure

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A leading manufacturer of one of the world’s oldest green building materials has produced a new brochure entitled “Natural Beauty for Commercial Projects.”
General Shale, the North American subsidiary of Wienerberger AG, is excited to offer this eight- page production that showcases today’s newest trends regarding application possibilities for one of mankind’s most time-tested and trusted building materials.  No longer just one brick size in one basic color, General Shale’s brick palette includes modern hues such as Oatmeal, Silverstone, Graystone, Chestnut, Cascade White, Baystone, Tan Velour, Smoke Gray and Cascade White Rockface.  “Other brick color options range from traditional reds and earth tones to pastel pinks, misty grays, browns and deep burgundies,” stated Jim Riccio, General Shale’s Thin Veneer Product Manager.  “Our new brochure offers a good overview on how any desired ‘look’ can be created using today’s brick.
“Even more practical advantages for outdoor and indoor applications are now attainable for architects specifying thin veneer brick. It can be used to successfully clad small interiors… or, large exteriors such as major sports facilities,” mentioned Riccio.
General Shale’s Senior Architectural Representative Matt Mara added, “We’re now producing bricks using white clay, which gives a crisper, cleaner color tone to gray and pastel bricks. This is something architects in particular will be interested in learning about. When people go through our new Commercial Brochure, their first thought could probably be that ‘this isn’t my grandfather’s brick!”
To obtain either a PDF or hardcopy version of “Natural Beauty for Commercial Projects,” please log on to General Shale’s website:
General Shale is one of North America’s largest brick, stone and concrete block manufacturers, supplying a wide variety of masonry materials for residential, commercial and specialty architectural projects. These materials include brick, thin veneers, stone, outdoor living kits, concrete block and various building materials, which include Arriscraft® Stone Products. The company offers an endless array of sizes, colors and textures to complete any building project. With a life cycle of more than 100 years, the sustainability of brick is the company’s commitment to responsible stewardship.
Throughout the U.S. and Canada, General Shale operates manufacturing facilities in nine states and provinces, in addition to a network of more than 40 retail showrooms and over 300 affiliated distributors across North America. In 1999, General Shale grew even stronger when it joined Wienerberger AG of Vienna, Austria, the world’s largest brick manufacturer.
General Shale was founded in 1928 and is headquartered in Johnson City, Tennessee. For more information, visit


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