Questions? Give Us a Call
(678) 940-6433

DIRTT Announces Record-Breaking Lead Times

DIRTT Announces Record-Breaking Lead Times

Keep up with the latest from

Fill out the form Below

In an age when North American manufacturing is an endangered species, DIRTT is producing client-driven interior construction projects. Painlessly and profitably, every single day. It doesn’t matter if the project is a single office or an entire hospital; each one is what the conventional world would consider, “custom.”
From opening day, May 5th, 2005, our mission was to be the quickest made-to-order responder in manufacturing and construction. We achieved that. Oh, and we just started doing it even faster.
This month forward our lead-times will be up to a third shorter than the industry record we currently hold. Without raising prices or adding extra employees. All DIRTT’s lead-times are now three-weeks or less. Yes. While offering our clients the ability to build exactly what they want. No custom lead-times. No custom pricing. DIRTT, after all, stands for Doing It Right This Time.
How do we do it? Technology.
DIRTT created a digital platform that turns the minutia of engineering and manufacturing into an interactive, real-time 3D experience for the client and all stakeholders. The software allows designers to design and owners to participate constructively in the outcome of their spaces without getting sticker-shock, even after they moved in sooner than expected.
This approach was designed and built to make the lives of our employees, our distribution partners, design professionals, contractors and most important, our clients, better.  
So why isn’t DIRTT a billion-dollar company? Because we’re deep inside an industry that still uses methods developed in the 19th century. An industry as interested in technology as a horse is in Uber.
It’s telling that Building Information Modeling (BIM) is the technology getting the most interest. Its purpose is to point out imminent disaster where conventionally built elements will collide. Obviously this is valuable information. But conventional BIM isn’t building the building for you. Our software ICE® builds. The platform calls out trouble, gives the designer options and then treats our manufacturing facilities like giant 3D printers. The design is the order. We are Building Information Makers.
These days conventional manufacturing isn’t faring much better than construction. Technologically, a few have robots to brag about, but when it comes to allowing their clients to dictate what they make? It’s a non-starter.
Standardization. Economies of scale. Cheaper materials. Cheaper labor. Discounting. Stealing and slightly altering ideas. This is good business in conventional manufacturing.
When we started this, we were told we were crazy. Conventional manufactures said, “DIRTT just doesn’t get it,” especially when we went out and opened new factories in 2009 and 2011 while others worked to protect what they had.
We will never have an iconic product with a name befitting a roman god. In other words, we’ll never create a fixed product line our clients cannot make their own. We will only ever build what our clients want with the ability to alter it as life changes, putting us as deeply in the service industry as we are in construction and manufacturing.
The only way we got here was by embracing technology that didn’t help make the status quo a little bit faster and a little bit more profitable. We did it by caring about the people we call clients and we created technology that allowed us to do that. And now we’re doing it faster. Much faster.
About Mogens Smed:
CEO, Director and co-founder of DIRTT, has over 40 years of experience in the interior construction industry, including launching and growing SMED International into a publically traded modular interior construction company with over $300 million in annual revenue and his role as CEO of Evans Consoles, a private company providing command-control infrastructure solutions. SMED International was sold to Haworth Inc. in 2000.


Read more BELOW


The 2024 virtual Men’s Round Table will be held Q4, 2024, date TBD.

2024 Virtual Men’s Round Tables

2023 Virtual Men’s Round Table was held on November 7th, 2023 via Zoom.


2024 Virtual Women’s Round Table

2023 Women’s Round Table #1 was held on October 20th, 2023 via Zoom

See Website for Details

This content (including text, artwork, graphics, photography, and video) was provided by the third party(ies) as referenced above. Any rights or other content questions or inquiries should be directed such third-party provider(s).

Receive the CCR 2024 Idustry Report

Get ahead of your Competitors with CCR's FREE Industry Insider's Report 2024!

Always stay two steps ahead of your Competitors. Stay informed with the latest in the Industry. 

This site uses cookies to ensure that you get the best user experience. By choosing “Accept” you acknowledge this and that operates under the Fair Use Act. Furthermore, Changing privacy laws now require website visitors from EEA based countries to provide consent in order to use personalized advertising or data modeling with either Google Ads & Analytics. Find out more on the Privacy Policy & Terms of Use Page