Makeup brand Nyx Cosmetics is making big moves into retail, growing from one to 11 U.S. mall stores in less than a year. Small selections from the 17-year-old brand’s 2,000-item product lines are available at retailers including Target and Ulta, and the brand’s aggressive social media efforts and collaborations with social influencers have won it more than 7 million Instagram followers. Read the Racked.com story here