Makeup brand Nyx Cosmetics is making big moves into retail, growing from one to 11 U.S. mall stores in less than a year. Small selections from the 17-year-old brand’s 2,000-item product lines are available at retailers including Target and Ulta, and the brand’s aggressive social media efforts and collaborations with social influencers have won it more than 7 million Instagram followers. Read the Racked.com story here
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CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
