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Construction : Harnessing Social Media for Growth

Construction : Harnessing Social Media for Growth

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As an industry where tradition largely presides, the construction sector is experiencing quite a change. For instance, businesses have traditionally gained customers through word-of-mouth and traditional marketing. However, now they’re looking towards the digital future.

A recent survey by the Construction Marketing Association shows that an astounding 90% of construction professionals are now active on social media. This shift is not just about keeping up with the times but it’s also about leveraging powerful tools to drive growth and build lasting relationships. So, let’s dive into the digital concrete and see how social media can increase growth in the construction market.

Building Your Online Presence Strong: Laying the Foundation

A strong online presence is the foundation of business growth. For construction companies, this means having a well-laid-out website that will be the face of your company in the digital world. The website should contain all information related to your service and express the values and professionalism of your company.

It’s important to have a presence on social media that fits your business goals and audience. Whether it’s LinkedIn for professional networking, Instagram for visual portfolios, or Facebook for community engagement, your social media profiles should mimic the professionalism of your website.

Digital Toolbox: Using Tools and Analytics to Grow

Several types of digital tools can help you manage all your social media accounts and analyze your overall performance. For instance, some tools can let you schedule posts and review all your profiles across different platforms.

When it comes to platforms like TikTok, in particular, understanding and leveraging the algorithm is key. For instance, TikTok engagement is not only estimated by the number of views but also by the way users interact with your content in terms of likes, comments, shares, and the time spent watching your videos. Therefore, knowing a way to calculate your TikTok account’s engagement rate may provide some useful recommendations on how your content resonates with the audience and drives your brand’s growth.

Analytics also come into play when it comes to understanding your audience and making data-driven decisions. Keep an eye on the website traffic received through social media and the conversion rates as a way of measuring success and adjusting any of the strategies accordingly.

Engaging Content: The Blueprint to Social Media Success

Well-engaging content is the backbone of every efficient social media strategy. In the construction industry, that means not only sharing your work but also teaching and engaging your customers.

Share pictures of your projects, from the initial phases to the final ribbon-cutting. In addition, show how far along certain projects are or provide insights into aspects of your industry through uploaded videos. Remember, it’s crucial to share content that enhances your reputation and showcases your expertise and dedication to your field.

Leveraging Networks: Connect With Professionals in the Industry and Clients

Social media offers amazing networking. Millions of professionals within the industry, potential clients, and partners are available on platforms such as LinkedIn. Participate in group discussions, provide valuable insights, leave thoughtful comments, and engage actively within your industry to demonstrate your expertise.

Expanding your reach and credibility also involves connecting with influencers, thought leaders, and like-minded businesses. The key is to foster a community around your brand, ensuring that every conversation the company engages in is both relevant and meaningful, ultimately enhancing its reputation.

Overcoming Hurdles: Reputation and Online Feedback Management

The digital landscape is dynamic and sometimes unexpected. Therefore, it’s crucial to manage your reputation and feedback online. For instance, you can monitor what people say about your company on an online forum. Respond positively to positive comments and professionally to negative ones.

Addressing the issues can easily turn a possibly negative incident into a chance to show your dedication to customer satisfaction. To help build trust with potential customers, share the link to positive reviews and testimonials.

Stay Ahead: Follow the Latest Social Media Trends

The digital world has ever-changing trends, new features, new platforms, and new tools. Stay close to some influential blogs and news within social media, and be ready to tweak your strategy so that it incorporates the new tools and platforms as they come up.

Feel free to find inspiration from what other construction companies are doing on social media. Remember, yesterday’s action that perfected your game might not be the same tomorrow, so continuous learning and adapting are imperative.


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