Why Hoteliers Are Turning to AI and Augmented Reality

In today’s hospitality landscape, technology isn’t just a support function — it’s a strategic asset that’s transforming how hotel operators connect with guests and operate more efficiently. As an owner/ operator of 45 hotels across the U.S., we are witnessing an exciting evolution in hotel technology, and at the center of it all is artificial intelligence (AI).

The biggest trend dominating hotel technology today is AI’s ability to personalize guest experiences in ways that were unimaginable just a few years ago. Envision walking into a hotel room where the lighting, temperature, and entertainment options adjust automatically to your preferences — before you even ask. That’s not science fiction; it’s happening now.

Predictive concierge services, powered by AI, are beginning to anticipate guest needs before they’re even voiced. Whether it’s suggesting nearby dining options, recommending personalized activities, or curating a custom in-room experience, AI is helping us deliver hyper-personalized service that fosters loyalty and satisfaction. When implemented correctly, this technology goes beyond convenience — it creates memorable, seamless stays that feel tailor-made for each guest.

Real-World AI

While the buzz around AI continues to grow, we are moving beyond speculation and into action. We’ve integrated AI into several key business functions including revenue management, forecasting, and accounting. These systems enable us to analyze vast sets of data to uncover patterns, anticipate market changes, and make smarter, faster decisions.

The benefits are twofold: on one hand, we’re optimizing pricing strategies and improving our financial forecasting; on the other, we’re freeing up our teams to spend less time on routine tasks and more time on delivering the personal touches that define our brand.

Technology is never static, and we’re constantly evaluating new platforms that can elevate both guest and associate experiences. All our properties currently utilize the Beekeeper app for real-time communication between staff and management. It’s a vital tool for keeping our teams informed, connected, and aligned — especially in an industry in which seamless service hinges on tight coordination.

Looking ahead, we’re also actively researching platforms like CoPilot, exploring how generative AI can be used to enhance associate training and provide in-the-moment guest support. These types of tools hold incredible potential to offer instant knowledge and assistance, helping staff deliver more confident and personalized service.

Image Courtesy of: Meyer Jabara Hotels

On the Horizon: Augmented and Virtual Reality

One of the most exciting areas we’re exploring is augmented and virtual reality (AR/VR). This emerging tech has the power to reshape the booking and on-property experience. Imagine potential guests taking an immersive 3D tour of a suite or wedding venue before clicking “book.” Or, during their stay, accessing interactive guides or AR-enabled concierge services right from their mobile devices.

By investing in immersive technologies, we aim to make the guest journey more intuitive, engaging, and informative—before, during, and even after their stay.

As we embrace these transformative technologies, cybersecurity remains a top priority. The more advanced our systems become, the more vigilant we must be in protecting them. AI is helping us here as well—through real-time threat detection, proactive risk mitigation, and advanced encryption methods.

Implementing multi-factor authentication, continuous system monitoring, and other layered defenses ensures that while we innovate, we never compromise on safety or guest privacy. In today’s digital-first environment, security is just as critical to guest trust as cleanliness or service.

Looking Ahead

At Meyer Jabara Hotels, we believe technology should never replace hospitality — it should amplify it. Whether we’re streamlining back-end operations or creating unforgettable guest interactions, the goal remains the same: to enhance the human experience.

As we look to the future, we’re excited about the possibilities that AI, AR/VR, and other innovations bring. By staying curious, strategic, and always guest-focused, we’ll continue to lead the way in creating extraordinary stays—powered by technology, delivered with heart.

Feature Image Courtesy of: Meyer Jabara Hotels