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CCR 2026 ISSUE 9  |  Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City   • CCR 2026 ISSUE 9  |  Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City   •

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Ascend Collection adds Wallhouse Hotel in Ohio

The Wallhouse Hotel in Walnut Creek, Ohio, will become part of The Ascend Hotel Collection by Choice Hotels International. Offerings at the award-winning hotel will remain unchanged except for the addition of the Choice Rewards program. Read The Repository story here

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Outlook upbeat for soft brands after decade of success

Soft brands have performed well since their debut in 2008, and continuing growth is projected as chains move into lower-priced sectors. Rising demand for experiential travel has Choice, Hilton, Marriott and Wyndham predicting expansion this year. Read the Hotel News Now story here

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Tartine Bakery expands to South Korea

San Francisco-based Tartine Bakery will open its first overseas location in Seoul right before the start of the Winter Olympics next month. Founder Chad Robertson hopes to open up to four more bakeries in Korea within the next 12 to 18 months, giving each one

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