C2 Paint, a luxury and handcrafted paint company, has revealed its Color of the Year for 2025, C2 Raku. Inspired by the ancient Japanese tea ceremony, the color draws from a centuries-old pottery technique known for its unique, variegated patterns – a process that celebrates intentionality and the beauty of imperfection. Raku is an earthy, burnt, brownish red with oxidized undertones that infuse spaces with drama and intimacy. It’s a deep yet vibrant color with dynamic hints of rich mahogany that exude a sense of security, simplicity and sophistication.

C2 Raku allows you to create spaces where you can unwind from the fast pace of life, pause and reflect. Rooted in the concept of Yin and Yang, Raku harmonizes tradition with contemporary style. It becomes the connection between emotional and experiential, providing a way to embrace balance and enjoy life’s meaningful moments.

“Raku is an expression of balance, comfort, and timeless elegance. In a world where polarizing views can divide and isolate, Raku offers a palette that returns us to simple, grounding pleasures,” says Philippa Radon, C2 Paint Color Director. “This rich hue, with its deep cordovan earthy brown hue and sanguine undertones, embodies the art of revitalizing the old with the succession of its renewal—an echo of a timeless classic flourishing in a modern world.”

As the world becomes dominated by large corporate brands, small independent businesses like C2 Paint play a crucial role in restoring balance to our communities. By supporting small businesses, customers foster an economy that values diversity, personal connection and unique perspectives rather than one-size-fits-all solutions.

Tom Hill, the President of C2 Paint, says “Just like our featured color, C2 Raku, independent businesses balance and strengthen communities, countering the impersonal nature of large corporations to create more dynamic, responsive, personally connected spaces that encourage meaningful innovation. We ensure those values are always reflected in our products and services.”.

Since its inception, C2 Paint’s full-spectrum formula has been known for its handcrafted formula, made from rare, finely ground artisan pigments and no black ink to produce rich, luminous paint colors that reflect the beauty of nature. A supporter of small businesses and independent paint retailers, C2 Paint products are available at local retailer locations or online at www.c2paint.com. Follow C2 Paint on Instagram for more information and design inspiration @C2paint.

Feature Image Courtesy of: C2 Paint