Best Buy to grow outlet store strategy

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Best Buy to grow outlet store strategy

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Best Buy‘s off-price outlet banner will grow to 32 locations in the next year, and the retailer will also start offering outlet deals online to cater to bargain-hunting consumers. The retailer rolled out the outlet format about eight years ago to sell discounted appliances and TVs that have been returned, exchanged, repaired or discontinued; in addition to adding stores, Best Buy will also add new merchandise categories and delivery, pickup and tech services at the outlet stores. CNN

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