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Babies R Us owner WHP Global will bring the banner back to the US market this summer with the opening of a 10,000-square-foot flagship at American Dream mall in New Jersey. WHP is approaching Babies R Us with a strategy similar to the one it took with its relaunch of Toys R Us, which involved opening a flagship store at the New Jersey mall and partnering with Macy’s to sell branded products at its department stores nationwide. Forbes
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