Lamar Johnson Collaborative (LJC), a full-service architecture firm based in Chicago, today announced its expansion into the entertainment market. LJC’s growing team, operating from the firm’s St. Louis office, is poised to deliver entertainment projects on a global scale. With over 100 years of combined experience in the industry, the new team has overseen the design and construction of guest experiences around the world, including theme and water parks, zoos, aquariums, museums and cultural centers. The entertainment team is positioned to collaborate with its diverse partners to bring unique stories to life and create unforgettable experiences and moments.

“Our expansion into the entertainment sector marks a significant milestone for LJC, as we see increased opportunities across all of our markets as the emphasis on a dynamic user experience evolves,” stated Kapil Khanna, CEO of LJC. “Our innovative and knowledgeable team is proud to offer comprehensive solutions that enhance all aspects of guest-centric environments.”

LJC’s integrated entertainment team of architects and designers provide services ranging from planning and development, architecture and interior design, art direction, and construction oversight that navigate the complexity of large-scale projects. LJC’s team can bring interaction and immersive experiences to life, while collaborating with operational and safety teams to maximize long-term project sustainability and guest experience.

By offering clients an analytical process that is unique to LJC, the firm can help guide projects to success from master planning and concept design through opening day and beyond. These tools include operating model analyses, which allow designers to forecast hourly and daily guest attendance and better understand a facility’s performance during both design day and peak day conditions. Access to Placer.AI, the premier market intelligence platform, shapes these program metrics by providing verifiable data on venue guests, ranging from their travel point of origin to their preferred interests. MassMotion, an advanced crowd flow simulation software, allows LJC to test guest flow through proposed designs or existing facilities. Using these tools in a strategic way informs design work, optimizing guest experiences and operational efficiency long before real-world implementation and provides a guide for continued analysis and development.

“With their in-depth understanding of the entertainment market, LJC’s team balances creative aspirations with operational insights, ensuring every project captivates and operates seamlessly,” added Khanna. “By posing critical questions, anticipating potential challenges, and forging paths to success, LJC ensures each guest experience is meaningful, whether it is enjoyed in a museum, theme park, zoo or other cultural attraction. LJC’s strength stems from its ability to leverage its collective expertise and the deep talent pool we’ve assembled.”

For more information about LJC’s entertainment practice area, contact Dave Myers at myersd@theljc.com; Emily Pelcak at pelcake@theljc.com; or Josh Rodriguez at rodriguezjos@theljc.com.

About Lamar Johnson Collaborative:

Lamar Johnson Collaborative (LJC) is a Chicago-based full-service design and architecture firm that provides integrated delivery and full turnkey solutions across multiple industries. LJC’s services include architecture, interior design, landscape architecture, planning and urban design, sustainability and technical/quality assurance. The company is a wholly owned subsidiary of Clayco, a full-service, real estate, architecture, engineering, design-build and construction firm. Though LJC works closely with companies in the Clayco family of brands, more than half of its business is with outside developers and general contractors.