AHF Products, a leading hard surface flooring manufacturer for the residential and commercial markets, is excited to announce a new partnership with HGTV’s “Fixer to Fabulous” stars and hardwood flooring aficionados – Dave and Jenny Marrs – for its new national “Wood Wow” campaign. This initiative aims to promote the benefits and value of hardwood flooring to help consumers understand the difference between real wood and wood-look flooring products and to give retail sales associates (RSAs) the necessary tools to help customers make informed buying decisions.

“Hardwood flooring is the gold standard for homeowners – it’s not just about luxury, it’s a wise financial and sustainable choice,” says Brian Carson, CEO of AHF Products. “We know many people dream of having real hardwood floors, but the upfront cost can be a hurdle. That’s why we want them to understand the undeniable benefits. We’re excited to kick off ‘Wood Wow’ with Dave and Jenny Marrs, two home build, renovation and interior design experts who are well-known for their support of natural wood flooring, to help inform homeowners how hardwood combines sustainability with the latest technology innovations, lasts longer than other flooring options and increases their home value, making it a worthwhile investment.”

“The Marrs will bring attention to the timeless beauty and inherent value of genuine wood floors,” notes Jeff Sommer, Director of Integrated Marketing and Digital Engagement for AHF Products. “This partnership with AHF will support the many reasons why homeowners and home buyers should install real wood floors in their homes and to focus on key attributes of wood — beauty, cleanability, durability and investment value, to name a few. ”

Dave Marrs said wood is always the duo’s first choice. “Real wood is the best choice. Real wood gives the color, character, durability and smart investment all homeowners deserve.” Added Jenny Marrs, “The character you get from different patterns, colors and species of wood makes wood a uniquely beautiful choice.”

What’s more, shared Dave Marrs, “Homeowners are sometimes reluctant to initially choose real wood because they believe the initial cost won’t be worth the investment. I disagree. Most real wood flooring is scratch resistant, dent resistant and water resistant.” Jenny Marrs agreed, noting, “Real wood flooring is the foundation of a beautiful interior. Wood flooring is durable and adds character to any home.”

AHF Products offers various nationally recognized residential and commercial hardwood flooring brands, including, Bruce®, Hartco®, Robbins®, LM Flooring®, Tmbr® and others. 100% of AHF’s solid wood products and most engineered wood products are made in the USA. By offering such a diverse variety of hardwood products across a range of price points, AHF positions its retail partners to make hardwood the product of choice for their customers. By removing the barriers to hardwood flooring, retailers can provide the customer with the product they truly want.

To learn more about AHF Products, visit https://www.ahfproducts.com.

About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.

Armstrong Flooring™ and the Armstrong Flooring™ logo are under license from AWI Licensing, LLC. All other marks belong to AHF, LLC, its affiliates, or subsidiaries. All rights reserved. www.ahfproducts.com.

Feature Image Courtesy of: AHF Products