Activewear brand Vuori plans NYC flagship in global growth push

Despite the challenges some retailers have faced from the pandemic, Vuori is charging ahead on its in-store strategy. The Southern California activewear brand opens a new flagship store on the East Coast, in the Soho neighborhood of New York City. Launched in 2015 and profitable since 2017, Vuori—which operates as a direct-to-consumer business—is focused on growing its domestic and international footprint. Modern Retail