Nike‘s new six-story, 68,000-square-foot, tech-driven New York City flagship caters to consumers’ cravings for both convenience and experience. The store includes a “Speed Shop” that allows shoppers to reserve items online and retrieve them from lockers in the store, an entire floor for sneakers, and mannequins outfitted with QR codes that app users can scan to learn about products and have merchandise delivered to a dressing room. Read the Fast Company online story here