For decades, the trades industry has been largely dominated by men. However, a significant shift is happening as more women step into leadership roles, working as electricians, plumbers, and HVAC technicians and owning and operating successful businesses in these fields.

This transformation isn’t just about representation—it’s about creating positive change in an industry grappling with workforce shortages and outdated business models.

As a third-generation entrepreneur and founder of Far Beyond Marketing, I’ve had the privilege of working with trade businesses for years. I’ve seen how women in the trades excel in traditionally male-dominated roles while bringing fresh perspectives and reshaping the industry. Whether they are second-generation business owners taking over family operations or new entrepreneurs carving out space for themselves, women are proving that they belong—and that their presence is vital for the trades’ continued growth.

The Trades Need Women

The trades industry faces an aging workforce and labor shortages threatening its future. As experienced professionals retire, fewer younger workers enter the industry to replace them. Women are stepping in to fill this gap, not only as skilled tradespeople but also as leaders who can attract, train and retain new talent.

In recent years, the presence of women in skilled trades has seen notable growth, though they continue to be underrepresented. In 2021, the number of women working in trades occupations reached just over 314,000, marking the highest level ever recorded. This represents an increase of almost one-third (32.1%) over the previous five years (IWPR).

Women’s biggest strength in the trades is their ability to improve communication. Many trade businesses face challenges in customer relationships and operations. Women excel in these areas by creating stronger organizational structures and customer service strategies that keep businesses thriving. They emphasize collaboration, problem-solving and sustainable practices that position their businesses for long-term success.

Second-Generation Women in Leadership

Many of today’s leading women in the trades are second-generation business owners. They grew up in the industry, watching their fathers and grandfathers build companies from the ground up. Now, they’re stepping into leadership roles, modernizing these businesses and ensuring their legacy continues.

These women offer a unique perspective. While they respect the craftsmanship that built these businesses, they also recognize the need for innovation. They’re introducing digital tools, streamlining operations, and enhancing marketing and branding—all crucial areas for growth.

I’ve worked with countless trade businesses that expanded significantly once the next generation—often daughters and granddaughters—implemented new strategies. These women understand that success requires more than technical skills; it involves running an innovative, adaptable business.

Complementary Strengths: Building Strong Teams

One of the most exciting developments is how women complement their male counterparts’ strengths. While the physical demands of trade work have traditionally drawn in men, running a successful business requires more than technical expertise.

Men often bring hands-on experience and physical endurance, while women frequently serve as the strategic backbone of these businesses. They’re optimizing operations, implementing systems and ensuring financial stability. Women also bring communication and leadership skills that improve client relationships, employee retention and workplace culture.

Why Women Matter in the Future of the Trades

Women’s contributions to the trades extend beyond business operations. They inspire the next generation of workers and prove that these careers aren’t just for men. When young girls see women thriving as electricians, plumbers and HVAC technicians, they view these professions as viable options for themselves.

Efforts to increase female participation in the trades include initiatives like the Million Women in Construction, announced in October 2022, which aims to double the number of women in construction over the next decade (U.S. Department of Commerce).

Additionally, women leaders bring new ideas that help businesses remain competitive. From improving customer service to adopting new technology and sustainability practices, they drive progress that benefits the entire industry.

How Trade Businesses Can Support Women

For the trades to continue thriving, businesses must actively work to attract and support more women. This involves rethinking hiring practices, offering mentorship opportunities and fostering inclusive environments.

Some key strategies include:

• Mentorship and Training Programs – Experienced tradespeople can mentor women entering the field, providing the skills and support needed for success.
• Showcasing Diversity – Businesses can highlight female employees in their marketing efforts to demonstrate inclusivity.
• Flexible Work Policies – Offering flexibility can make the trades more accessible to women, balancing career and family responsibilities.
• Leadership Development – Companies should encourage women to pursue leadership roles and provide resources to help them grow.

Building Together

The rise of women in the trades isn’t about replacing men—it’s about collaboration. By embracing diverse leadership, businesses can create a stronger future with innovation and growth at the forefront.

As someone who has spent years helping trade companies scale, the best businesses recognize the importance of diversity. Women in the trades aren’t just making history—they’re shaping the industry’s future. It’s time to embrace this change and build a thriving, inclusive sector where everyone has the opportunity to succeed.

Amber Gaige is a third-generation entrepreneur and founder of Far Beyond Marketing, an agency focused on helping trade businesses grow through effective marketing strategies. As a Certified StoryBrand Guide, she specializes in helping businesses communicate their value. With years of experience alongside electricians, plumbers and HVAC professionals, she is a passionate advocate for women in the trades and the power of diverse leadership.