Lockwood, Andrews & Newnam, Inc. (LAN), a leading planning, engineering and program management firm, announces the launch of its new logo, a significant milestone in the company’s 90-year history. This updated visual identity reflects LAN’s evolution into a modern, employee-owned firm, while honoring its rich legacy and showcasing its commitment to innovation, growth and technology leadership.
The new logo, officially unveiled during the company’s 90th anniversary celebration in March, represents a bold new era for LAN. The design features a hexagon icon, a powerful symbol of symmetry and balance, originating from a cube that is divided to illustrate individual pieces moving together to form a cohesive whole. This echoes the six principles of the LAN brand, symbolizing the firm’s collaborative culture and technological leadership.
Image Courtesy of: LAN (old)
The logotype, featuring interlocking capitalized letters, reimagines the previous LAN logo with a modern twist. The uniform line width and height of the letters create a seamless flow, enhancing the logo’s recognizability and reinforcing LAN’s identity as a leader in the built environment.
Color plays a vital role in the new LAN brand identity. The updated color palette complements the heritage blue, projecting a modern and optimistic presence across print and digital mediums. The blue and green hues symbolize LAN’s commitment to sustainable infrastructure, representing the work and projects that span from the sky to the ground and from the ground to the water.
“The decision to update our logo was driven by the transformative changes LAN has undergone, including the transition to employee ownership,” said Kerry Gregg, marketing director at LAN. “Our refreshed logo signals a bold new era, aligning our brand’s visual identity with our commitment to innovation and a collaborative culture, while honoring our legacy. It strengthens our competitive position, resonates with clients and partners, and energizes our employees as they take pride in being part of an evolving, forward-thinking organization.”
The rollout of the new logo will include updates to digital and print materials, signage and branded merchandise. LAN will also host a launch event to engage clients and employees, reinforcing the company’s refreshed identity.
About LAN
Lockwood, Andrews & Newnam, Inc. (LAN) is a full-service civil engineering firm offering planning, engineering and program management services. An employee-owned company, consistently ranked among the top engineering companies in the country, LAN has pioneered resilient and sustainable civil engineering solutions to shape evolving communities since 1935.
Feature Image Courtesy of: LAN
