Brazilian burger chain comes to U.S. as a fast-casual

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Brazilian burger chain comes to U.S. as a fast-casual

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Brazil-based Giraffas is a 350-unit quickservice burger chain that aims to win customers away from foreign rivals by appealing to national pride, but its strategy in the United States involves going fast-casual. The chain, which operates three eateries in the Miami market, plans to end the year with between eight and 12 and expects to start franchising in 2014. Read the BurgerBusiness.com story here.

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