LED billboards are turning tides in the indoor and outdoor advertising arena. These digital signage are replacing the traditional static billboards. The result is an enhanced connection and message delivery to the target audience. LED billboards allow you to package your message in various digital forms that include video, audio, and images boosting your creativity.
However, many people have little knowledge about them. Considering they are a new technology in the outdoor advertising, you may not have extensive information about them too. This could be the reason why you are on this page. Keep reading to learn several things you need to know about LED Billboard signs.
What is a LED Billboard sign?
LED billboard sign is a digital signage that employs the Light Emitting Diodes technology to display ads on a billboard. The board feature a series of diodes arranged across the board face following a straight line.
These diodes are in three primary colors – red, blue, and green. Through varying the light spectrum, the board can display varying colors. Also, they can produce motions through turning the LED diodes on and off at varying frequencies. This aspect enable them to grab the attention of target consumers.
Why LED billboard signs are important in Texas
Every brand want to stand out in the market. But this cannot happen without investing heavily in advertising. LED billboards are now a common component for many brands ad campaigns in Texas. But why should you to consider them. Here are some reasons why:
It is easy to notice them
LED billboard signs display different colors and images. This makes them easy for people to notice their presence. People are likely to shift their focus on a digital signage that a static traditional billboard. With their catchy nature, your brand message is likely to reach a huge audience. As a Texas business owner, you can utilize its power to boost your brand reach and sales.
You can locate it at strategic places
Unlike the traditional billboards, LED signs are easy to locate in strategic places. You can place your signage on your business external walls, movie theatre and arena, airports, stadiums, and other public convention places. With this flexibility, it is easy to get your messages to audience anywhere you want it without much struggle.
Ability to share huge information at a go
When you wanted to run an outdoor campaign, you had to place several billboards and signs. Each of these elements had to carry a specific information. Sometimes, you could not get enough cash run billboard ad campaigns.
LED signs are changing this dynamics. These digital sign has ability to share huge information at a go. The signs can vary images, sounds, and motions through light speed variation. This make the convenient and affordable for outdoor ad campaigns.
In addition, you can use them to personalize your marketing messages. For instance, if your ad campaign is targeting students, you can customize your signage to target that audience.
How to take care and maintain the LED billboards
Despite the benefits and ability to harness your marketing, LED billboards are not save from wear and tear. They will suffer various damages over time. However, you can make it work for you longer by engaging a work with a Led Billboard Sign Repair Company in Texas to fix and service them in case of an issue. Through regular maintenance, it will deliver the expected result and serve your purpose longer.
How can you make your LED billboard last longer?
LED lights have a fixed lifespan. Their maximum life is 100K hours when your screens remain active 24/7. These hours amount to 10 years. However, you can shorten or lengthen their lifespan through several approach.
First, you should consider using them at strategic places and time. For instance, it is unwise to keep your billboard display on at the stadium when no activities are taking place. If you are having the display on a hotel, you need to switch them off at the close of business.
Secondly, you should opt for darker colors than white and bright ones. A white light requires your LED signs to go an extra mile. With these excessive demands, it reduces the LED signs service life. So, do not use white and bright lights frequently if you want the LED lights to serve you longer.
Wrapping up
In a word, LED billboards are transforming how Texan businesses are running their outdoor advertising campaigns. The technology is offering them an opportunity to catch huge audience attention and promote their products easily. Hence, you too can upgrade to this technology if you are yet to get on board.