NEW PRESIDENT OF LATICRETE® SUPERCAP®

LATICRETE SUPERCAP, LLC, manufacturer of the revolutionary self-leveling LATICRETE^® SUPERCAP^® System, announced Doug Metchick has been named president of company.
Reporting to LATICRETE President Edward Metcalf, Metchick will work out of LATICRETE World Headquarters in Bethany, CT and is charged with preparing LATICRETE SUPERCAP for rapid and sustained growth.
LATICRETE SUPERCAP is a joint venture between LATICRETE and Supercap.
According to Metcalf, “With a strong background in business transformation, Doug is the perfect fit for LATICRETE^® SUPERCAP^®. As his remarkable resume demonstrates, he is the right person to design and execute innovative strategies that will make our time-saving, cost-effective method for finishing new concrete or capping existing slabs the industry standard.”
Metchick has a 25-year track record building brands and increasing profitability. He comes to LATICRETE SUPERCAP from Morris Yachts, where he served as CEO, overseeing the luxury sailboat builder and yacht services company’s five locations and 100-plus staff. He was responsible for business strategy, marketing, sales, customer service, production, finance, HR, advertising, social media and digital.
Before his tenure at Morris Yachts, he rose from the position of Senior Vice President of Sales and Marketing to CEO at LaserPerformance, the world’s largest manufacturer of small sailboats. Prior to his work with LaserPerformance, Metchick founded and served as president of Penfield Marketing Group.
Metchick graduated from Skidmore College in 1990
About LATICRETE SUPERCAP:
LATICRETE SUPERCAP, LLC is a leading manufacturer of premium self-leveling materials and industry leading, patented pump truck technology for the building industry. The LATICRETE SUPERCAP System is a time-saving, cost-effective method for finishing new concrete or capping existing slabs, delivering flat, dry floors. Referred to as “The Next Generation Slab,” this revolutionary system benefits the entire project from design to completion by providing predicable results that save time, money, and improve overall quality.
For more information, visit the corporate website: www.laticretesupercap.com.