Nearly every customer and every business is on social media these days, and your construction business shouldn’t be an exception. If you want to raise brand awareness, improve customer loyalty, and increase revenue – you should grow your social media presence.
Today, we will give you tips on how to promote your services on Facebook, Instagram, and Twitter. Also, we will share with you a few remarkable content ideas.
Write a comprehensive bio
The ‘bio’ of your social media profiles works just as a business card does. The bio contains information that helps prospects to understand what your business is all about and what specific services you provide.
If you want to get the most of your social media marketing, you should write a comprehensive bio:
- Mention in which cities/states you operate
- List your services
- Briefly state your mission
- Add contact information: phone numbers (no more than two!), email, link to your website
- Specify your branded hashtag
- Use your logo as a profile photo
Do you want people to trust your construction company? Tell them more about yourself and share your business principles.
You can write a post where you explain who you are, why you have decided to start a business, and what goals you are striving to achieve. It will help you to connect with your target audience in a meaningful way and maximize your marketing efforts.
Screenshot source: https://www.instagram.com/p/B2SV7m0FtxN/
Treat every client individually
Modern customers demand a lot of attention – they want to feel valued and special. So if you want to succeed, you should prove that you can find an individual approach to every client.
Every time you present a newly completed project, you should write that your goal was to give your client ‘something unique and custom’. You should emphasize the fact that the project was ‘special’ for both you and your client. It will help you to convince your prospects that you are the right construction company to hire.
Share “before and after” pictures
Social media users do love ‘before and after’ posts. They like to see the difference between how the building has looked like before the reconstruction, and how it looks now.
You can create such type of content with ease. You just need to take a picture of a construction site before you start working on a project, and take another picture once the project is completed. After that, you will need to use a photo collage app to join two photos in one picture.
Construction is a serious business. But it doesn’t mean that your social media content should be serious as well.
It’s important to remember that no matter whether you work in B2B or B2C, you create social media posts for people. Men and women do love fun and sentimental things. So if you want to keep your social media fans engaged, you should share content that evokes positive emotions on a regular basis.
Screenshot source: https://www.instagram.com/p/B8jilLkhXeK/
Use tags and hashtags
When it comes to social media marketing, hashtags and tags play an important role.
You should add one or a few hashtags to every post. You can use your branded hashtags as well as hashtags that are popular in your niche. It will help you to increase reach and make your brand discoverable on Facebook, Twitter, Instagram, and other platforms.
Also, when you post photos of completed projects, you should tag architectures, designers, and other professionals who participated in the project. In this way, you will not only give credit to your team members but also improve engagement. Screenshot source:
Write about your business partners
Your construction business is worth nothing without your reliable business partners. So you should use social media not only to promote your own services but also services of your partners.
You can write about the awards your business partners have received or about the charity foundations they have supported. In fact, you can share any information that presents your partners in the most favorable light.
The trick is that it will help not only your partners but also your company. When you are praising the achievements of others, you make your followers think in this way: “This construction company collaborates with such great reliable businesses! I think I can trust this company fully.”
Screenshot source: https://www.instagram.com/p/B98FxvNJwKS/
Human beings are curious creatures. They want to know everything about your construction business. They wonder what tools and materials you’re utilizing, what methods and approaches you’re using, and how professional your team is. In other words, they wonder to see your business ‘in action’.
Well, it’s not that difficult to satisfy your clients’ curiosity. You just need to take a photo or video of your team working on the construction site and publish it online. If you add a short caption that explains what specific tasks your workers are performing, your post will be just perfect.
Post high-quality content regularly
Do you know how Instagram and Facebook algorithms work? The system shows only ‘the best’ posts created by ‘the best’ accounts in order to boost the overall engagement.
Imagine that your customer follows 950 different Instagram accounts that, in total, produce over 300 posts per day. Instagram displays the most interesting posts, top 20 or top 50, first. What about other posts, the system drops them to the bottom of feeds, or don’t show them at all.
If you want to get your posts to the top of the feed, you should create high-quality content on a regular basis. You should convince both: your followers and social media platform that your posts are worth attention.
Social media marketing is an effective tool that you can use to take your construction business to the next level. You just need to know how to use it right.
We highly suggest you apply the tips given in this article and create high-quality, valuable content daily. It will help you to win the attention of your target audience on Facebook, Instagram, and Twitter and will lead your company to success.
Author’s bio. Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. Currently, she blogs for Topwritersreview. When Daniela isn’t writing, she loves to travel, read romance and science fiction, and try new wines.