84 Lumber and LP Building Solutions (LP), a leading manufacturer of high-performance building products, have announced a special partnership with David Parraguirre—better known as The Mexican Carpenter—in honor of “National Hispanic Heritage Month.” The collaboration celebrates the contributions of Hispanic professionals to the construction industry while encouraging the next generation to explore careers in the skilled trades.
As part of the initiative, the companies are contributing materials to workforce development projects and launching digital content that highlights Parraguirre’s journey. With more than a decade of experience in framing and construction, Parraguirre has built a large following across Instagram, TikTok, YouTube, and Facebook, using his platform to inspire and connect with tradespeople nationwide.
“Hispanic Heritage Month is a time to honor the culture, values and work ethic that have shaped my life and career,” Parraguirre says. “Partnering with 84 Lumber and LP allows us to inspire people who may not yet see the trades as a rewarding career path and open the door for those ready to step into this industry.”
Parraguirre emphasizes the power of representation and mentorship in creating career pathways. “One of the biggest challenges was overcoming stereotypes and proving that our work meets the highest standards of professionalism and quality,” Parraguirre says. “Representation grows when we share our stories and create visibility for the work we do. Mentorship programs, bilingual training resources and platforms that highlight diverse professionals will continue to make a difference.”
The partnership with 84 Lumber and LP reflects a shared commitment to strengthening communities and investing in the future of the trades. “Mentorship is vital,” Parraguirre says. “For many in our community, guidance and opportunities can be hard to find. A mentor can be the difference between someone giving up and someone thriving in this career.”
Beyond content and visibility, the campaign includes material donations that will support skill-building and education. For Parraguirre, the effort is deeply personal. “This donation is more than just materials; it’s an investment in people’s futures, in skills they can carry for life, and in the pride that comes from creating something with your own hands. Being able to provide others with the tools and opportunities I once needed is my way of paying it forward.”
Through this partnership, 84 Lumber, LP Building Solutions and The Mexican Carpenter are demonstrating how cultural pride, mentorship and opportunity can come together to inspire the next generation of tradespeople.
