Every business needs special marketing techniques to expand its services. Most of the companies hire a reputed SEO agency to promote their business.
Nowadays there are many ways to boost your business, like with clicks accurately earning more clicks from Google without ranking higher, because that's one of the great things about SEO.
There is no need to rank higher to get more traffic if you can get more clicks from the rankings you already have. So let's discuss fascinating strategies for generating more clicks without increasing rankings.
- Favicon Optimization
Most of the people didn't talk about Favicon optimization in 2020. Google advertises favicons in mobile search results and controls your click-through rate.
Getting a good favicon can make several percentage points, very minor, but it makes a difference if you can get it right.
- Breadcrumb Optimization
While optimizing our favicons, let's look at breadcrumb optimization. Google promotes breadcrumbs in both desktop and mobile search results. It can be keyword-rich breadcrumbs, which can affect your click-through rate.
Google gets its breadcrumbs from many places like your URL, schema markup, actual breadcrumbs on the page.There is a need to make sure that Google displays the breadcrumbs you want them to display, using keywords you prefer.
The best way is to do that, make sure that there are breadcrumbs actually on your page with links, with using schema markup.
There is a need to match your URL structure, but that isn't always necessary. There is a need for many breadcrumb optimization audits.
3. Meta Descriptions
There is a need to optimize meta descriptions; it is known as old-school SEO. A recent study shows that 30% of websites don't even use meta descriptions and other studies show that 70% of the time, Google will edit the meta description because companies are not using the focus keywords.
If experts write a well-crafted meta description, it can constrain users to click. It means using keyword-rich descriptions affects more searching, so when Google uses meta description, it is developing those clicks and serving as marketing copy for your website.
5. Numbers in Titles
A recent study shows that dates extended to titles improved rankings for a special brand. Numbers are one thing that always tests in title tags that normally present notable logical results.
Don't include it if it makes little sense and doesn't fake it. In case you have a number, it will increase your click-through rate for any query.
6. <Title> Boilerplate
Boilerplate are the elements of your title tag that repeat every single time.
There is a need for unique titles that provide unique value. So there is a need to experiment with boilerplate and remove it with increased rankings.
7. FAQ & Schema
Google offered us an enormous gift when they set up these in search results. FAQ schema allows a lot of SERP real estate. You can't always win how-to schema but enhance or impress people to click on your result and expand those FAQ schemas.
There is a need to make sure that you have those FAQs on your pages. In these situations, it is a way to enhance clicks without raising actual Google ranking.
8. Optimize Content
Content can go stagnant after a few years. So there is a need to refresh the content of your website.
You have a blog, launch it, and share it on social media, and people forget about it. There is a need to look at your top content for the last two to five years or even ten years. You can relaunch by modernizing it, keeping it on the same URL.
There are gains of 500% to 1,000% by relaunching your old content with some updates and skyscraper content.
There are so many types of business, and every industry needs a different marketing strategy. Many new startups or small businesses make more common and serious mistakes in digital marketing, so there is a need to make marketing plans from leading SEO agencies.