If you’re in the business of selling real estate, you probably already know you need to utilize social media as part of your marketing strategy. However, that’s hardly unique to the real estate profession. Social media is useful for virtually any kind of marketing and promotional efforts, and there are few business entities that haven’t realized that at this point.
Digital marketing for real estate should be a focal point of your promotional strategy, but you may not know which platforms to focus on. We will discuss a few of the better ones right now. When we’ve finished, you can decide which of them should get the majority of your attention.
You should probably consider Pinterest first if you’re thinking about where to promote your real estate. Regardless of whether you’re selling homes, commercial properties, or plots of land for development, there are aspects of this particular platform that make it a wise place to target.
The main reason why so many individuals who sell real estate focus on Pinterest is that of all the social media platforms, it is one of the ones that is the most visually-oriented. While you are often expected to write short messages on Pinterest so people understand the intention behind the pictures you’re posting, the main point of the platform is to present content that is visually appealing.
Since a huge part of generating interest for a piece of property comes from the pictures you take of it, you’ll probably have no trouble understanding why Pinterest’s format and the real estate industry often go hand in hand. If you can take some compelling pictures of a piece of property, that will usually attract many more potential buyers than long blocks of text.
TikTok
TikTok has risen to prominence largely through use by younger generations. Because these up-and-comers probably don’t have as much disposable income, it might not seem like it’s worth it to market to them as much, particularly if you’re trying to sell big-ticket items like houses. However, just because these individuals do not have as much money, that doesn’t mean they won’t show your real estate content to their parents.
Of course, with TikTok, the challenge becomes how you can showcase a property in a short, catchy video of the sort that this platform’s users prefer. You may need to enlist some help with that.
There are individuals you can hire who are experts in all forms of social media content creation. Contacting one of them or enlisting the assistance of a marketing agency should help you to craft the kind of content on TikTok that is likely to get the best reception.
LinkedIn might be regarded as primarily a place to find jobs or to connect with individuals in the professional realm, but you can potentially use it for other things as well. You can create and post videos on LinkedIn, and it might behoove you to do so if you’re trying to generate interest in some properties you’re selling.
These videos might not only be about a particular piece of property. You can also use them to establish your credibility in this niche.
You might make videos about housing market trends. You can share customer testimonials or conduct brief tours of your most desirable properties. Doing so may reach the right audience, particularly if you optimize each video’s description with keywords.
Instagram is another social media platform that emphasizes visual elements. You can promote your real estate offerings by having a professional photographer shoot them in an artistic fashion.
Then, you can post collections of the best shots that you feel epitomize what a piece of property is all about. Many people go on Instagram because they want to see pictures of idealized beauty. That applies to property as well as individuals doing makeup tutorials. If you can get the right set of images of a piece of real estate in front of the right crowd, you might be able to start a bidding war.
Facebook has fallen out of fashion with some younger individuals. However, it’s ideal for promoting real estate because those who use it are often people with more money to spend than the younger generations usually have available.
This is frequently your target audience, since Facebook users are more likely to be in the market to potentially buy a house. If you’re handling mostly residential real estate, it’s more probable you’ll find serious buyers here than on many other platforms.
X
X, formerly Twitter, is a place where you can use targeted ads to market your products to the individuals who are probably most interested in it. If you set up some ads that are highly targeted, especially ones that will appear before users in a particular geographic region, you may attract some interest for your properties.
You can also use your profile to converse with locals who are looking for property for either residential or commercial purposes. If you can establish you’re an expert in the local market, X users might not just buy a property from you. They may also recommend you to their friends, and that word of mouth is always immensely valuable.
YouTube
YouTube as a social media platform is somewhat of a free-for-all as a social media platform because both older and younger individuals make use of it for a wide variety of purposes. While not everyone on there will be looking to buy a piece of property, you might attract some house hunters if you use the right keywords.
The title of each video and its meta description are what cause your video to appear in the feed of someone who’s using this platform to search for a new place to live or a property they can use for commerce. If you partner with a social media marketer, they can help you to make your videos as compelling as possible for this target audience.
It’s probably a combination of these platforms that should prove most beneficial.
The 2024 virtual Men’s Round Table will be held Q4, 2024, date TBD.
