When your desire is to build houses, digital marketing is probably something you don’t have much interest in. But as any good entrepreneur, you know you have to handle that part of the work as well. Let us try to help you out, by giving you a few ideas to maximize your effort. And it all starts by seeking outside help. 
Digital Marketing Platforms 
Sometimes (if not often), it is better to stick at what we do best, instead of trying to do everything. That is why you may want to look into digital marketing specialists online, to either put you in the right direction, or handle part of the load for you. A company like 12Handz for example, will be able to bring you support on many of the tools that you will need to utilize, in order to get results. 
Whether you are looking at email campaigns, social media advertising or even website designing, they can offer you the knowledge and the tools to help you understand and make the most of your online marketing. 
Create Informational Videos 
For a construction company, there is no better marketing tool than informational videos online. You can position them on a YouTube or Vimeo accounts (amongst others), and people can visualize them at will. By providing good information to potential clients, you will be working on your quality image. And when comes a time that the person who visualized one of them cannot do what you have shown on the video, chances are they will call upon you to do the work. Missing out on this online marketing tool would be a serious mistake for any company that desires to acquire notoriety. 
Get into Local SEO 
Construction is generally something that is being handled by a company nearby. Thankfully, Google has the capacity to search regionally and even locally. Search Engine Optimization (SEO) is the strategy that will ensure that your company comes out on top of search pages (such as on the Google engine), whenever people are looking for a company like yours, around their city. It is definitely the best way for you to obtain new clients through the internet.
You can also think about buying key words that will make your company seen before all others. They are an advertisement that places your website on top of the search pages. You pay for them according to the amount you want. But if someone outbids you, they will then be seen before you.