- Farmhouse is the most popular interior design trend on TikTok, totaling 408 million views over the last 12 months.
- TikTok users are also going mad for vintage décor ideas, with the trend accumulating around 288 million views in the past year.
- Other popular interior design trends on TikTok include boho style, maximalism, eclectic, and grandmillennial.
Farmhouse style has been named America’s most popular interior design trend on TikTok, according to a new study.
- Farmhouse
The farmhouse style trend has taken over social media in the last couple of years, with many homeowners and décor enthusiasts scouring the web for inspiration on crafting a space which perfectly incorporates the warm, homely aesthetic of a farmhouse. Over the last 12 months, it has become the most popular interior décor trend on TikTok, gathering over 408 million views. Modern farmhouses prove particularly popular among TikTok users, with #modernfarmhouse accumulating 231 million views across the last year. People aged between 25-34 make up 35% of the users watching videos related to modern farmhouses, with 35+ and 18-24s totaling 34% and 31%, respectively.
- Vintage
Vintage trends always play a huge role in home décor across America, and 2023 is no different. With over 288 million views in the last 12 months, vintage placed second in the new study, below farmhouse style. The most popular hashtags relating to vintage interior design were #vintagedecor and #vintagehome, which accumulated 119 million and 111 million views, respectively. Gen Z seem to be the most interested in vintage décor, with each top performing hashtag reaching a majority audience of those aged 16-24.
- Boho style
This unconventional interior décor style has proven popular with homeowners all over America, allowing people to break boundaries and breathe new life into various spaces with creative flair. As the third most popular interior design trend on TikTok, boho style has gathered over 242 million views on the platform within the last year. It has proven particularly popular among Gen Z and younger millennials, with people aged 34 and younger responsible for over 190 million views, or 78.7% of the total views.
- Maximalism
Americans are increasingly interested in crafting over-the-top interior spaces, living by the “more is more” motto of maximalism to design unique, layered homes. Maximalist design is one of the most popular décor trends on TikTok, accumulating over 146 million views in the last 12 months. People aged 16-24 are some of the most interested in moody maximalism, where homeowners adopt dark and rich color palettes to great effect. Approximately 42% of the 22 million views under #moodymaximalism came from TikTok users within this age range.
- Eclectic
Often, your taste cannot simply be defined by one design, style or shape. Eclectic décor gives individuals the chance to build a home which combines various materials, shapes, and patterns to create unique interiors. Users on TikTok are loving this style, with posts regarding eclectic décor gaining more than 145 million views within the last year. The most views were gathered under #eclecticdecor, with views totaling 91 million across the last year. Approximately 50% of these views came from people aged 16-24.
The most popular interior design trends on TikTok over the last 12 months
|
Ranking |
Total views (last 12 months) |
|
|
1 |
Farmhouse |
408,000,000 |
|
2 |
Vintage |
288,000,000 |
|
3 |
Boho style |
242,000,000 |
|
4 |
Maximalism |
146,000,000 |
|
5 |
Eclectic |
145,470,000 |
|
6 |
Grandmillennial |
117,000,000 |
|
7 |
Paneling |
68,000,000 |
|
8 |
Rustic |
58,000,000 |
|
9 |
Dopamine decor |
46,594,000 |
|
10 |
Mid-Century Modern |
39,662,000 |
Grandmillennial, paneling, and rustic are also some of TikTok’s most viewed interior design trends, with each securing annual views of 117 million, 68 million, and 58 million, respectively.
Sources: TikTok Creative Center
