Catching up with… StoreCrafters’ Katelyn Jones

The Business Development and Marketing Manager on her typical workday, binge crush and the advice she would give her younger self.

What’s the most cherished item in your office?

Honestly, my Keurig. Aside from that, I have a motivational calendar that has great quotes and affirmations for each day.

What’s your favorite time to get things done?

I find that if I start off strong in the morning, I have more energy throughout my day. However, I am a night owl, and my best ideas always come to me at night.

What’s the soundtrack that plays in the background of your office?

There is no specific soundtrack, but I do play a lot of rock and country.

Name the band you cannot take off your playlist.

Red Hot Chili Peppers

What does a typical workday look like?

I will typically start off by responding to any unanswered emails, then move my way to follow-ups on projects, then begin some prospecting and reach outs, attend my scheduled meetings, and look at next Marketing efforts.

Lately, I have been working on re-structuring a sales process for our team, developing a marketing plan for 2025, and researching new conferences and industry networking groups for StoreCrafters to attend and become involved in.

What are you binge watching right now?

“Yellowstone.”

What’s the coolest thing you have done recently?

Planned a wedding.

What has this experience taught you?

Planning a wedding has taught me that I’m realy happy I didn’t pick that industry to work in.

When you look at where you are, is there anything you would have done differently?

To be honest, nothing. I am extremely grateful for all experiences that have come my way, positive and negative. Without them, I wouldn’t be who I am today or where I am today. Everything happens for a reason and it’s important to just go with it. It will all make sense eventually.

Favorite comfort food?

Anything Italian.

Best advice you ever received?

Always be your genuine and authentic self. The ones who matter will stick around and the ones who don’t were never for you.

Biggest influence in your life?

My 12 year old son. He has pushed me every day to be a better person, student, worker and mother. I owe so much of who I am to him.

What trait do you most admire?

Accountability.

What advice would you give your younger self?

Find something you love to do and stick with it, success will follow. Also, do what makes you happy, don’t worry if it doesn’t live up to others’ expectations of you—they aren’t living your life.