When it comes to building a backyard pool, finding the right contractor can make all the difference. But with so many companies out there, how do you know which ones are reliable? While traditional methods like referrals and online directories still have their place, social media has become one of the most powerful tools for discovering and vetting local pool contractors. Platforms like Facebook, Instagram, and even TikTok offer more than just entertainment—they can help you see real-life examples of work, read customer reviews, and ask for recommendations in your community.
Whether you’re dreaming of a sleek modern pool or a natural stone oasis, social media can be your secret weapon in finding a trustworthy professional who can bring that vision to life.
Start with Local Community Groups
Facebook is an excellent starting point for pool contractor research. Many cities and neighborhoods have their own local Facebook groups, and members are often happy to share their experiences with home improvement projects. Search for groups with names like “(Your City) Homeowners” or “(Your Neighborhood) Recommendations.” Once you’re in, use the search function in the group to look for past posts mentioning “pool contractor” or “pool builder.” You’ll likely find dozens of threads where neighbors have shared their thoughts—both good and bad.
If you don’t see what you’re looking for, post your own question. Be specific: include your location, the type of pool you want, and your budget range. This helps ensure the responses you get are relevant to your needs.
Check Instagram for Portfolio Work
While Facebook is great for conversation, Instagram is where contractors often showcase their finished products. Start by searching hashtags like #CustomPools, #IngroundPools, or #PoolDesign, along with your location (e.g., #TexasPools or #FloridaPoolBuilder). This can lead you to local companies that specialize in the kind of pool you’re interested in.
When you find a contractor’s profile, look through their posts for consistency in quality. Are the pools well-built? Do they show before-and-after shots? Is the craftsmanship clean? Many contractors also use Instagram Stories and Highlights to document projects from start to finish—offering a behind-the-scenes view of their process.
Explore TikTok for Tips and Trust
TikTok might seem like an unexpected place to search for contractors, but more builders are using it to share pool construction tips, time-lapse projects, and customer testimonials. These short videos can give you a better sense of a company’s personality, transparency, and work ethic.
Look up pool-related hashtags and add your location to the search. You might stumble across a video from a local contractor that not only shows off their work but explains common pitfalls to avoid. These insights can help you know what to ask during your initial consultation.
Use Reviews and Comments for Due Diligence
Once you’ve found a few promising contractors on social media, take time to read through their comments and reviews. On Facebook, look at the “Reviews” tab of a business page. A consistently high rating is a good sign, but also pay attention to how the company responds to less-than-stellar feedback. Do they address concerns professionally? Or do they dodge responsibility?
On Instagram and TikTok, scroll through the comments on posts. Customers often leave feedback there too, especially if they’ve been tagged in the post or have reshared the project. If people seem genuinely happy and are engaging with the content, that’s another layer of social proof.
Slide Into DMs (Professionally)
Don’t be afraid to send a direct message to a contractor on social media. This can be a quick way to ask if they’re accepting new projects or to request a portfolio. Be polite and clear about what you’re looking for. For example, you might say: “Hi, I’m looking to build a custom inground pool in [City]. I really like your work—do you have availability this season, and could we schedule a consultation?”
Many small businesses are more responsive on social media than email, especially if they manage their own accounts.
Ask for Referrals from Social Media Contacts
Social media also works through your personal network. A quick Instagram Story or Facebook post asking “Anyone have a great pool contractor in [your city]?” can yield gold. People love sharing good experiences—and they’ll also warn you about the bad ones. Bonus: referrals from people you know often lead to smoother, more transparent working relationships.
You can also check platforms like Nextdoor, where neighborhood-specific recommendations are the entire point. Just be sure to read multiple reviews before making any decisions.
Make Social Media Work for You
Social media isn’t just for catching up with friends or scrolling through vacation photos. It’s a modern-day research tool—especially when it comes to finding a reliable pool contractor in your area. If you are looking for swimming pool contractors in Charlotte, there are companies that can help. By tapping into local Facebook groups, browsing Instagram portfolios, watching TikTok project walkthroughs, and leveraging your own network, you can gather all the information you need to make a confident decision. In the end, combining digital research with old-fashioned instincts—like getting multiple quotes and asking for references—will put you on the path to a beautiful pool and a stress-free building experience.
